Mark
An AI-native production platform built to change the way pre-production works — for feature films, TV, and commercials.
Pre-production
is broken.
Every major film or TV production loses weeks — sometimes months — to inefficiencies that happen before the camera ever rolls. The tools haven't changed meaningfully in decades. The bottlenecks are structural, and they're expensive.
Fragmented Tooling
Pre-production today runs across dozens of disconnected tools — spreadsheets, PDFs, email chains, shared drives. Nothing talks to anything else, and critical information lives in someone's inbox.
Budget Bottlenecks
Budgeting a feature or commercial is still largely manual. Line-item changes cascade unpredictably, departments work off stale versions, and productions only discover problems when it's expensive to fix them.
Knowledge Trapped in People
Institutional knowledge — crew rates, vendor relationships, location logistics — lives in the heads of experienced producers. When someone's unavailable, workflows stall.
Slow Decision Loops
From script breakdown to shooting schedule, every decision triggers a round of approvals and revisions. The gap between a creative idea and a production-ready plan is measured in weeks, not hours.
What
Mark does
Mark is being built from the ground up as an AI-native platform — not a legacy tool with AI bolted on. Every workflow is designed around how productions actually think, not how software traditionally organises data.
Intelligent Budgeting
AI-assisted line-item budgeting that understands production context. Change a shooting day and watch the downstream cost implications update in real time — before your UPM has to do the maths by hand.
Pre-Production Workflows
Script-to-schedule automation, department breakdowns, and crew planning tools that connect to each other. One source of truth across every department from Day 1.
Commercial & TV Ready
Built for the scale and speed of commercial production — where budgets move daily and turnarounds are tight — and extensible to the longer arc of feature film and episodic TV.
Streamlined Approvals
Decision loops that should take hours no longer take weeks. Mark surfaces the right information to the right person at the right time, so approvals happen faster and productions start stronger.
Production that
starts faster.
The gap between a greenlit project and a camera rolling is where productions haemorrhage time and budget. Mark is being built to compress that gap — using AI to surface decisions earlier, automate the repetitive, and give producers and directors a platform that works as fast as they think.
Try the Budget Tool
The first public-facing piece of Mark — an AI-assisted production budget tool. Early stage, but a real window into what the platform is becoming.